Helping you to build, sell, and scale innovative software applications

About me

I am a technology entrepreneur, co-founder, and startup investor.

I help early-stage and growth-stage businesses to build, sell, and scale innovative software applications with scalable business models.

I provide strategic leadership and execution advice across go-to-market strategy, product development, and financial management.

I was previously Co-Founder and Chief Operating Officer at Land App, an early-stage SaaS startup which I led from £0 to £1m ARR and profitability in 6 years.

I am passionate about how we can use technology to create more sustainable systems in food, construction, and consumer supply chains.

Services

I can support your business with go-to-market strategy, product development, or financial management in fractional, consulting, or fixed term roles.

Go-to-market strategy

Create clear and measurable GTM plans to maximise success of product launches for web, mobile, and platform applications
Conduct market research, competitor analysis, and customer research to inform current and future GTM strategy
Provide tactical advice on B2B SaaS sales including enterprise sales with FTSE customers
Deliver pricing strategy for recurring, transactional, and services revenue streams
Generate product marketing and thought leadership content
Design revenue operations to integrate sales, marketing, and customer success with product development and finance
Configure GTM systems to measure performance across customer journey and streamline customer billing
Identify and secure channel partnerships to scale user and customer acquisition

Product development

Define product strategy and product KPIs to align with 1, 3, and 5 year business objectives
Build product roadmaps with Agile methodology to maximise product success and minimise development cost
Conduct qualitative and quantitative user research to identify pain points and growth opportunities
Prepare low fidelity wireframes and work with UX/UI designers to quickly prototype product features
Translate user requirements into technical stories for software engineers and QA testers using Behaviour Driven Development
Implement product analytics across product portfolio to monitor app performance and inform product priorities
Support R&D initiatives including AI/ML applications by aligning business objectives with small-scale experiments

Financial management

Review and prepare KPI, P&L, and Cash Flow forecasts based on business strategy
Review and prepare fundraising materials such as teasers, pitch decks, financial models, and term sheets
Establish strategic planning for growth using OKR framework that helps teams to set, measure, and own SMART goals
Write and advise on board materials and shareholder communications
Review and prepare R&D tax relief claims for UK businesses with both technical report writing and cost analysis
Review and prepare innovation proposals for government grant funding
Advise on configuration of outsourced finance, legal, and HR functions to minimise costs for early-stage businesses

Glen Wooldridge

Helping you to build, sell, and scale innovative software applications

Helping you to build, sell, and scale innovative software applications

About me

Services

Blogs

Contact me

If you are looking for help with GTM, product, or finance then I would love to hear from you.

Helping you to build, sell, and scale innovative software applications

Helping you to build, sell, and scale innovative software applications

About me

Services

Blogs

Contact me

If you are looking for help with GTM, product, or finance then I would love to hear from you.

Social media

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